Showing posts with label Karla Cohen. Show all posts
Showing posts with label Karla Cohen. Show all posts

Monday, October 1, 2018

HBS Interview Prep: Your Post-Interview Reflection - Poets&Quants

MBA applicants are abuzz: Harvard Business School releases its round 1 interview invites on Monday, October 1, with the second wave going out on Thursday, Oct. 4. After more than a decade working in admissions (my experience includes top programs such as INSEAD and HBS), I can affirm that no one gets an invitation to interview that doesn’t have a really solid chance of being admitted. Still, the reality at ultra-competitive HBS is that you can have a flawless interview and still not land a place in its incoming class. That’s why leveraging its “Post-Interview Reflection” to your advantage is imperative.

Earlier this year, I wrote about the key differentiators that make the HBS interview unique, along with six specific tips for making the best possible impression in your 30-minutes to shine (Ace the HBS Interview: An Insider’s Advice). The interview is your opportunity to let your personality and charisma shine through – traits which are difficult if not impossible to correctly discern from an application form or essay. It is also the opportunity for the committee to see how you handle pressure, and being put on the spot, which is something that will happen in case discussions in the HBS classroom.

But your work isn’t over when you walk out the door. Among the many elements that make the HBS interview distinctive is its post-interview reflection, which you have just 24 hours to submit to the committee after your interview. At first blush, this might feel like a timed test version of the HBS essay (‘what more would you like us to know as we consider your candidacy?’). Instead, think of it as a final opportunity to set yourself apart as the thoughtful, incisive human that you are. HBS, in effect, is giving you the chance to have the last word before making a final decision. This is a rare gift and you’ll want to set yourself up for success to make the most of it.

First, do not approach this as another formal essay, which is the first official caution noted on the HBS website about the Post-Interview Reflection. Don’t even think about writing it until you’ve distanced yourself from the interview experience by at least a few hours. For one, it’s positively essential that your response not be pre-prepared (your savvy admissions committee members can usually sniff this out immediately, which will be a red flag.) The purpose of this exercise is to see how candidates think on their feet.  Most of all, the interview will go so quickly, you may be surprised how much ground you won’t cover that you would have expected to discuss.

You’ll want to craft your reflection within the context of the actual conversation. Demonstrating your depth of insight, and ability to cross-correlate, is vital. Consider carefully: What else did you want to say? What would you like to develop, or correct? Keep in mind that HBS is looking for authenticity and sincere introspection.

Think of this exercise as a post-meeting memo thanking key participants for their input and reiterating the key selling points you want them to remember.

 

Top Tips for Writing Your Post-Interview Reflection:

  1. Take notes about your conversation.

It’s best to find a quiet place to take notes immediately following the interview. Consider:

  • What your interviewer asked you
  • What you said
  • What you didn’t get to say but wished you had
  • Answers you gave you are unhappy with
  • Did you hit all your key selling points?

 

  1. Next, do some further introspection.

    These steps you can do a little later as you will likely need a mental break. Think of:

  • The key selling points that you may not have fully covered or could expand on more
  • Two key selling points that will be important factors in your admission
  • What makes you unique and how you can apply that uniqueness to benefit HBS

 

  1. Craft your reflection, keeping your thoughts to roughly three-quarters to one page in length.

A potential flow might look like this:

  • First paragraph: Thank the interviewer(s) and recap, at a high level, what you enjoyed about your dialogue. (You need to show you did not write this reflection before the interview and mentioning specific interview talking points will help establish that.)
  • Second paragraph: Go deeper on topics delved into during the interview, taking the opportunity to add texture and dimension to what was discussed. This is an important way of showing them the depth of intellectual curiosity you have. (This is also your opportunity to course-correct if you felt you could’ve taken an answer in a better direction.)
  • Closing paragraph: Pull back to offer a 30,000-foot reflection on what the entire process has meant to you, sharing any deep insights you’ve had as a result, and what lies ahead for you. (Remember to keep the memo positive and concise.)

As your interviewers reflect on their experience with you during the brief (believe me, it goes by quickly) 30-minutes you have together, your Post-Interview Reflection will leave the interviewer (or interviewers) with a core impression of who you are. Delivering one that’s both thoughtful and self-aware can tip the balance in your favor at decision-time.


Fortuna-AdmissionsKarla Cohen is an expert coach at admissions coaching firm Fortuna Admissions and former Associate Director at Harvard Business School. Fortuna is composed of former admissions directors and business school insiders from 12 of the top 15 business schools.

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Wednesday, August 15, 2018

What Harvard Business School Really Wants - Poets&Quants

What HBS really wants from your admissions essays

I’ll be honest: Staying awake was the biggest challenge I faced at application review time at Harvard Business School (and before that, in admissions at INSEAD). Too many applications were so dull, boring and lifeless. What really put me to sleep were the candidates who used their HBS essay to confess how they’d always excelled at everything, before segueing to the details of some deal or consulting project. Honestly, I don’t know anyone who wants to hear about that, let alone read about it.

With the HBS round one deadline in less than a month, I’ll get straight to the point: Your essay is the make or break factor for HBS. It’s the essay that sets your overall application apart and earns you the interview amid so many applications with impressive credentials (10,351 apps last cycle, to be precise). You can’t expect to compete on credentials alone at any top tier business school, let alone Harvard, because HBS has seen it all.

Don’t get me wrong – your credentials are incredibly important, but they only get you to the threshold. Short answers are also a critical element often overlooked for levity too.  But once you’ve reached a certain level of exceptionalism in terms of being brilliant, dedicated and driven, it’s about your story. And if that feels intimidating, remember this: No one else has lived your story but you, so you’re the one best poised to tell it. Think of it like drafting a “movie trailer” for your life – your essay should be engaging, interesting, dramatic and fast paced.

Here are my top five tips on capturing the HBS admissions team’s attention with your standout essay:

  1. Go deep, get personal. The more personal you can be in terms of why you do what you do, the more interesting and memorable you’ll be. Because so few people are. Few people are honest, and fewer are vulnerable in the process of storytelling. But there is something so powerful about the truth when you read it – it hits you. When you take the risk to be vulnerable, it inspires a human connection, and it’s so much more appealing to read. I was always more impressed with those who had stumbled and overcome challenges than those who had never fallen. In my view, if you are never making mistakes, you aren’t working hard enough.
  1. DON’T use the essay to showcase a highlight reel of professional achievements. The biggest snooze is a “resume to prose” essay, which will put your wearied admissions reader to sleep. Your essay must not read simply as a story of successes and accomplishments. It’s a common mistake, and it robs your story the potential for making an emotional connection. Above all, write an essay you yourself would want to read.
  1. Respect the unstated word limit. There’s clearly no given word count, but try to keep it within three-to-four pages or under 2,000 words. This may surprise you if you’ve been advised stay within 800 – 1,000 words, but the truth is content is everything and some stories need more space. And if it’s too short, admissions may assume you are following misguided advice or are being inauthentic. That said, while there’s no hard-and-fast rule, I don’t recommend anything longer than 2,000 words.
  1. Reveal greater dimension to your candidacy. Think about what you have done in the past in terms of what it says about you, and how it shapes your values and attitude toward life. When I see that someone is speaking from their core being – and it’s logical within the arc of the application – I pay attention. For example, you might talk about a failure ­– a time you fell and picked yourself back up. Underscore what you learned from the experience and how it shaped you as a human being. It’s so much more compelling when you allow people to connect to your experience.
  1. Craft with coherency in mind. Your essay should leverage some creative theme or thread that is big and deep and acts as a mechanism to pull the story all together. Open with that theme, then bring it to life with experiences and then end on that theme – come full circle. This may sound formulaic, but when in doubt, rest assured this is a tried and true model. Any great story or even speech (from Martin Luther King’s I Have A Dream to the latest Hollywood blockbuster), successful stories have a cohesive pace and flow that retain the attention of the audience.

HBS is looking for people who are extraordinary and ambitious, with an impressive track record, a habit of leadership, and a penchant for consistently hitting their goals. More than that, they’re seeking mission-driven individuals who are motivated by a deeper purpose and poised to make the institution proud. If you can fuse that with a captivating story of who you are as an individual, you tip the odds in your favor.

For more on what Harvard Business School really wants, view Karla’s short video strategy session, or read Karla’s recent article on Acing the HBS Interview.


Fortuna-AdmissionsKarla Cohen is an Expert Coach at MBA consulting firm Fortuna Admissions and former Associate Director at Harvard Business School. Fortuna is composed of former admissions directors and business school insiders from 12 of the top 15 business schools.

DON’T MISS: READ THREE ACTUAL HARVARD BUSINESS SCHOOL MBA ESSAYS

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